4. Data Types

  continued from part 3   Performance data This data type will tell…


3. Conceptualising and Specifying Data

  continued from part 2   Conceptualising This step involves…


2. Data Domination or Ruination

  continued from part 1   Solving Issues: In our previous article, we…


1. Data Domination or Ruination

Are you gearing for Data-Driven Marketing? As a data marketer and analyst in…


Your Business, Digital Marketing & The GDPR

  If you are subscribed to any online service you have most likely…


Stay calm and be compliant - The GDPR, Data and Digital Marketing

Since the recent enactment of the GDPR, there has been an absolute barrage of…


Hiring a Mobile App Developer? Ask these 10 Questions first!

Mobile apps are the future, no doubt about it. They’ve changed the business…


Want to gain and keep app users? Here’s how…

Apps have changed our habits, our lives, our world! There are so many cool…


Creating a Culture of Growth - Google

  In a recent Economist survey, more than half of senior marketing…


Online Search Architecture Development

Online Search Architecture (OSA) The consideration of all online search…